I suspect the #1 reason for the way things have turned out (so far) has more to do with the sheer volume of apps as opposed to the Android-only. As you rightly stated with the numbers of apps being insane (2.8 million Android & 2.2 million iOS) these days, it’s kind of a marketing nightmare to get noticed and basically go viral. I run a web dev company / marketing agency. A few years ago, I picked up a client who’d developed a pretty killer iOS photography app, which got featured on a similar killer list of publications (all iOS publications). We leveraged that, sent out e-blasts, wrote to every freaking tech editor of every newspaper in the country, went to trade shows…. a pretty reasonable effort, although low-budget relatively speaking. It was still nearly impossible to get *enough* attention to do the whole “retire rich” thing. Heck, I think my own company only made a few grand, when it was all said & done. I do think luck often plays a big part, but also you probably have to get the attention of someone huge — e.g., a famous person, a major CEO, or someone similarly influential. That, or get the attention of an investor who’ll be interested in spending big marketing $$$. For the small guy, it’s not good enough to have just a great app; I think you either need massive luck, or just a huge influx of marketing cash. I got into that situation w/ the same attitude that you describe here, but got out feeling pretty beat down by it all. Still, tenacity often pays off, so if you’re willing to stick with it, you might hit that critical mass at some point! I wish you great luck! :-)

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Web guy at ArrayWebDevelopment.com; author of books & blogs. See: JPDbooks.com.

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