I’m not so sure it’s easy to tap into that market because, in general, management simply doesn’t know what can be automated. Even largely tech savvy managers don’t know this (and, indeed, management that’s somewhat tech savvy is often worse-off in this respect than non-tech management!). Automation is something I’m fairly highly experienced with, yet I almost never get to automate business processes until after I’m inside for other reasons and only then get to look around. You’d think one could simply say, “Hey, I automate things, which saves companies money” and you’d be invited in. In my experience, that doesn’t happen. That said, if you’ve got ideas on how to market automation services, I’m all ears & highly interested. I feel like I’ve tried a million ways of penetrating that market, huge/ripe/needed as it is, but without wild success.

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Web guy at ArrayWebDevelopment.com; author of books & blogs. See: JPDbooks.com.

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